Work — Katie Rominger

Frick Madison

A graphic identity and wayfinding for the temporary new home of The Frick Collection in the iconic Breuer building on Madison Avenue.

Role
Lead Designer

Creative Direction
Michael Bierut
Abbott Miller

Design Team
Kim Walker

Studio
Pentagram

Deliverables
Brand Identity
Signage

Published
2021

Photography
Zeph Colombatto

San Diego Zoo Wildlife Alliance

Naming, graphic identity and brand architecture for the organization that runs the world’s most famous zoo.

Role
Lead Designer

Creative Direction
Michael Bierut

Design Team
Martin Azambuja
Stephanie Winarto

Typography
GT Classic by Grilli Type

Studio
Pentagram

Deliverables
Brand identity
Brand Architecture
Naming

Published
2021

Academy Museum

Identity and wayfinding for the world’s first museum dedicated to the art and science of movie-making.

Role
Designer

Creative Direction
Michael Bierut
Hamish Smyth

Design Team
Susan May

Typography
Cinetype by Grilli Type

Studio
Pentagram

Deliverables
Brand identity
Signage

Published
2020

Scholastic Book Fair

A new brand for the iconic publisher’s beloved book fair.

Role
Design Director

Design Team
Rich Greco
Emilie Hahn
Nic Claure
Lisa Rogers
Miguel Altagracia
Ken Grand-Pierre

Motion
Griffin Keller

Strategy
Kimberly Dixon-Mays
Eliza Evans

Custom Typography
“Obviously Ruckus” made with OhnoType

Studio
Jones Knowles Ritchie

Deliverables
Brand Identity

Published
2023

Central Park Conservancy

A graphic identity and signage for the organization that maintains the world’s most famous park.

Role
Lead Designer

Creative Direction
Michael Bierut

Design Team
Chantal Jahchan
Olimpia Pignatti
Talia Cotton

Studio
Pentagram

Deliverables
Brand identity
Iconography
Map design
Signage

Published
2020

Website
Type tester

Panera

A brand refresh and new packaging suite for the popular fast-casual chain.

Role
Design Director

Design Team
Lisa Rogers
Nicholas Claure
Mindy Gellman
Rich Greco

Motion
Kaitlyn Chandler

Typography
Champion Gothic by Hoefler&Co paired with a custom “Starter Sans” created with Occupant Fonts

Studio
Jones Knowles Ritchie

Deliverables
Brand Identity
Packaging

Published
2023

Photos courtesy of JKR and Panera

Dream Charter School

Environmental graphics and signage for the opening of a new building by Sir David Adjaye. Material choices were inspired by the school’s origins as an after-school baseball program.

Role
Design Director

Design Team
Taylor Woods
Felipe Oliveira
Rich Greco

Mural
Tats Cru

Type
Signage
Wayfinding

Published
2023

Photography
Jeremy Liebman

Heinz Red Zone

Concession stand design in the condiment king’s hometown football stadium.

Role
Design Director

Design Team
Taylor Woods
Kaitlyn Chandler

Studio
Jones Knowles Ritchie

Type
Signage

Published
2023

Banza Waffles

Packaging design for the launch of the popular brand’s newest product line.

Role
Design Director

Team
Rich Greco
Izzy Taaffe
Julia Grippo

Deliverables
Packaging
Art Direction

Published
2023

Katie Rominger

About

Frick Madison A graphic identity and wayfinding for the temporary new home of The Frick Collection in the iconic Breuer building on Madison Avenue.

San Diego Zoo Wildlife Alliance Naming, graphic identity and brand architecture for the organization that runs the world’s most famous zoo.

Academy Museum Identity and wayfinding for the world’s first museum dedicated to the art and science of movie-making.

Scholastic Book Fair A new brand for the iconic publisher’s beloved book fair.

Central Park Conservancy A graphic identity and signage for the organization that maintains the world’s most famous park.

Panera A brand refresh and new packaging suite for the popular fast-casual chain.

Dream Charter School Environmental graphics and signage for the opening of a new building by Sir David Adjaye. Material choices were inspired by the school’s origins as an after-school baseball program.

Heinz Red Zone Concession stand design in the condiment king’s hometown football stadium.

Banza Waffles Packaging design for the launch of the popular brand’s newest product line.