Frick Madison
A graphic identity and wayfinding for the temporary new home of The Frick Collection in the iconic Breuer building on Madison Avenue.
Lead Designer
Creative Direction
Michael Bierut
Abbott Miller
Design Team
Kim Walker
Studio
Pentagram
Brand Identity
Signage
Published
2021
Photography
Zeph Colombatto
San Diego Zoo Wildlife Alliance
Naming, graphic identity and brand architecture for the organization that runs the world’s most famous zoo.
Lead Designer
Creative Direction
Michael Bierut
Design Team
Martin Azambuja
Stephanie Winarto
Typography
GT Classic by Grilli Type
Pentagram
Deliverables
Brand identity
Brand Architecture
Naming
Published
2021
Academy Museum
Identity and wayfinding for the world’s first museum dedicated to the art and science of movie-making.
Designer
Creative Direction
Michael Bierut
Hamish Smyth
Design Team
Susan May
Typography
Cinetype by Grilli Type
Pentagram
Deliverables
Brand identity
Signage
Published
2020
Scholastic Book Fair
A new brand for the iconic publisher’s beloved book fair.
Design Director
Design Team
Rich Greco
Emilie Hahn
Nic Claure
Lisa Rogers
Miguel Altagracia
Ken Grand-Pierre
Griffin Keller
Strategy
Kimberly Dixon-Mays
Eliza Evans
Custom Typography
“Obviously Ruckus” made with OhnoType
Jones Knowles Ritchie
Deliverables
Brand Identity
Published
2023
Central Park Conservancy
A graphic identity and signage for the organization that maintains the world’s most famous park.
Lead Designer
Creative Direction
Michael Bierut
Design Team
Chantal Jahchan
Olimpia Pignatti
Talia Cotton
Studio
Pentagram
Brand identity
Iconography
Map design
Signage
Published
2020
Website
Type tester
Panera
A brand refresh and new packaging suite for the popular fast-casual chain.
Design Director
Design Team
Lisa Rogers
Nicholas Claure
Mindy Gellman
Rich Greco
Motion
Kaitlyn Chandler
Typography
Champion Gothic by Hoefler&Co paired with a custom “Starter Sans” created with Occupant Fonts
Jones Knowles Ritchie
Deliverables
Brand Identity
Packaging
Published
2023
Photos courtesy of JKR and Panera
Dream Charter School
Environmental graphics and signage for the opening of a new building by Sir David Adjaye. Material choices were inspired by the school’s origins as an after-school baseball program.
Design Director
Design Team
Taylor Woods
Felipe Oliveira
Rich Greco
Mural
Tats Cru
Signage
Wayfinding
Published
2023
Photography
Jeremy Liebman